Proof

Metric methodology.

Scope, population, period, definitions and interpretation limits for Lontra public metrics.

Scope

Public metrics are tied to a documented and anonymized scope.

Population

Covered population must be distinguished from active, invited or respondent population where relevant.

Period

Every comparison should specify the before/after period or observation window.

Cycle definition

Full cycle means preparation, conversation, summary and synchronization where applicable.

Reference

The reference comparison is the customer's existing process, not a universal average.

Limits

No metric guarantees the same result for every customer.

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